Blogging: Houzz

Blogging - Houzz LogoThe Story Of Our Freelance Blogging Partnership:

Houzz has long been my go-to for design inspiration and after an extensive home renovation project, I felt that others could benefit from hearing about my experience. I approached Houzz as a freelance blogger and contributed a series of pieces combining my professional experience as a consumer journalist with my real-life experience as a homeowner.

The Goal:

To create informative, actionable blog posts for the Houzz community while also promoting expert voices. One way I accomplished this was with a series called “Objects of Desire.” So often we fall in love with a particular item – an indoor swing, for example – but we don’t know how to make it work in our home. I solved this problem for readers by working with interior designers to demonstrate how specific design features can work for any space.


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