The Story Of Our Content Creation Partnership:
I’m a big fan of Georgia Grinders nut butters, so it was only natural that I feature them regularly on my Instagram feed. I was excited and flattered when they began sending me product and reposting my content, which also helped grow my audience. As I gained more followers, I suggested we formalize our relationship with a series of sponsored posts. They agreed, and our partnership was born.
Georgia Grinders had recently received Whole 30 Approved certification, was re-branding its labels, and looking to grow its customer base by highlighting its packaging, branching out into savory foods, and utilizing its branded hashtag. I accomplished these through a series of simple, vibrant images that were then reposted on the Georgia Grinders account.